Puma, a world-renowned sports equipment manufacturer, is launching a range of body sprays under the Puma Fragrances banner. This range is composed of six deodorants that reflect as many worlds, characters and dreams. How do we promote these deodorants, and Puma Fragrances in general, when the brand's audience is not used to this type of product?

It is by exploring the worlds of the six fragrances through digital content that Puma Fragrances will gain legitimacy in this market. The different worlds, shown in a variety of content forms, make it possible to build a solid and privileged relationship between Puma and its audience, thereby generating true credibility for Puma Fragrances.

The content, targeted according to the preferences of potential markets on social networks, had higher reach and engagement than other content used by the brand.