#Mixte1963
Category: Campaign , Social Media
Welcome to the 60's!
Dive into the 60's!
Context.
For the launch of its first French series, Prime Video called on 84.Paris to offer a mixmedia launch based on the strong themes of the series: the sixties and diversity.
Campaign.
On the program, stunt, "how to" video with the protagonists of the series, press or PR kit with only one objective: to dive the spectators into the 60s!
60's
PR kit.
"Salut les amis !"The PR kit of the operation was composed
of a real reproduction of the french mythical
magazine "Salut les copains", a correspondence
notebook customized according to each journalist
and a reproduction of a leather schoolbag,
an essential accessory of the 60s.
20 Minutes
Cover.
14 juin 1963.On the day of the show's launch,
readers of 20 minutes could discover
a front cover in the colors of the year
1963 and the hot topics of the moment.
