Be caring on social media.

Thinking.

Skin problems often take up more space internally (in the head) than externally (on the skin). However, a major taboo persists within the dermo-cosmetic industry. No companies talk about what their products actually treat: skin problems. It was time to break that taboo.

Strategy.

All content was designed to de-dramatize the subject. La Roche-Posay helps users to find solutions to their skin problems by imagining each asset in a fun and relaxed way, while providing real solutions.

Key data.

— +20 launches/themes.
— Global digital campaigns.
— +200 social posts per year.

Motion
to explain.

More animations, more impact.

We worked on a range of animations
in order to present the La Roche Posay product range.
Each animation is short and looped
in order to pique the user's interest while they scroll.