Your Tour

Category: Interactive

It's your turn
to tour.

Awards:

It's your turn
to tour.

Context.

In 2013, after a century of thrills, effort and passion, the legendary Tour de France celebrated its 100th edition.

Idea.

On this special anniversary, Google and Tour de France teamed up to build Your Tour, an exclusive digital experience combining Google tools. Scroll through the major stages of the 100th Tour de France and explore the roads of the Tour through content taken from Google Street View, Google Maps, YouTube first person POV and Google+ for the end of each stage.

Tech.

This novel and immersive experience uses state-of-the-art technology such as HTML5, JavaScript and CSS3 to convey the thrill and stress of the competition that a real cyclist feels while racing.

Watch the case study.