Today in France, 10 kg of waste is thrown into the wild every second. We are not very aware of this phenomenon and we all feel that we are exemplary. In the end, it is our lack of attention that is the main culprit.

Let us demonstrate this lack of attention through the casual but innocent indifference of young couples in their daily lives. Two modern, humorous films feature just such a couple surrounded by waste, while they remain unperturbed despite the absurd situation. What more is needed for us to react?

— Engagement rate: +45%.
— Completion rate: +40%.
— Impressions: +700k.