Cities Made
To Create
Category: Campaign , Social Media , Film , Print
A tribute to Paris & London
with Oboy & Kojey Radical.
Roots of rap culture.
Brief.
Adidas Originals and Foot Locker Europe are joining forces to launch a new collection of Chile 62 and Chile 20, an exclusive and the latter also limited edition collection, aimed for the new generations and embodying the street culture shared by both brands.
Challenge.
The challenge was to create a 360° campaign to transmit these urban values and street culture through two young emerging artists who embody the cultural mix that makes London and Paris the heart of European Rap and Hip Hop Culture.
Results.
— +39M impressions.
— +1.2M video views.
— +80k clicks to ecom.
Social
assets.
Artists interviews.On Instagram, Oboy and Kojey
Radical conducted interviews
in Stories format. We can discover
their influences, their backgrounds
and how their respective environments
have played a role in their creativity.
Exclusive
Adidas lens.
Discover the collection through AR.On Snapchat, each user could discover
the collection and try on hoodies from
the Chile 62 and Chile 20 collections
in an exclusive filter developed for the
"Cities Made To Create" campaign.
Hypebeast.
Adidas Originals in collaboration
with Foot Locker pay tribute to
Paris and London (...)