BudX Party
Category: Event
Say hello to Bud!
Say hello to Bud!
Context.
BudX, Budweiser's cultural platform, arrives in France and is accompanied by the greatest representatives of street culture in France to create the event.
Campaign.
In partnership with Budweiser and Mixmag, 84.Paris has designed a brand content strategy that allows the BudX event to shine on the digital. Photos, videos, digital campaign or wild posters allowed a wide diffusion of the event in social media and OOH.
Digital
assets.
Teasing & Reveal.The arrival of the BudX cultural platform
in France required the conception of
a digital campaign in several formats.
Tsugi.
For the first time in France,
the Budweiser brand's cultural
platform, BUDX (...)
