Biotherm is launching a new product range called The Dose. What is our communications approach for this launch, which places water, a major element of Biotherm, at the heart of its strategy?

We worked with Youri Zoon, a world kitesurfing champion, to promote the The Dose men's product line. Users can take the champion's place in a breathtaking 360° experience in Tarifa, the kitesurfers' paradise and the mecca of windsports.

Innovative in its use of RV, and fully integrated, this campaign has allowed Biotherm to reaffirm its pioneering and innovative spirit.