Because
Recollection
Category: Interactive , Design , Website
What if, instead of just listening to music,
you could play with it?
What if, instead of just listening to music,
you could play with it?
Context.
In 2015, independent music label Because Music, celebrated its 10th anniversary. 10 years of music, 10 years of videos, 10 years of bringing the public hugely talented and successful new artists.
Thinking.
For this occasion, Because launched Because Recollection, an interactive musical experience retracing the 10-year history of the label through the most iconic cover art and records of the past decade.
Results.
— +1.5M visitors.
— +30% fans on Facebook.
— 5min spent on average.
Explore
cover art.
+24 interactive pieces.The Because Recollection experience has
more than 24 interactive pieces inspired by
the iconic album covers released by the Because label
over the past 10 years.
AdAge.
Judges at this year's new Digital
Craft Lions category, charged
with focusing on execution (...)
Etapes.
Gifts and fun! The two ingredients
of the anniversary tradition are
brought together in this (...)
Strategies.
For its 10th anniversary, Because
Music, with the support of 84.Paris,
is launching Because (...)
