Concerned by more local causes, the French have gradually lost sight of the colossal challenge of fighting hunger in the world. Yet contemporary history has repeatedly shown that no major progress is made without radical actions and widespread commitment. How can we make the French aware of the size of the issue?

Our collective memory is marked by important historical dates. Let's reawaken this unconsciousness by placing the ACF fight in the same position. This film is a chronological journey through the major popular struggles of the 20th century, illustrated by the raised fist, a universal symbol of struggle and contestation; thus anchoring ACF's struggle in the continuity of humanity's historical victories.

— Members: +12% (vs 2015).
— Campaign allocation: +35% (vs 2015).
— Understanding & repositioning: 75%.