One match,
one artwork.

Issue.

Red Star is a Parisian suburban football club that plays in Ligue 2. The club suffers from a lack of exposure in the media, and its graphic identity is not clear.

Idea.

We worked on a series of match posters. Each one is inspired by street culture and current graphic trends, featuring the club's players.

Impact.

While the club, which was moving up the league table, could not play in its stadium this season for regulatory reasons, with this series of posters we showed that the colours, history and values of the Red Star club were transportable, to support their players in victory.

Street
marketing.

Saint-Ouen as a playground.

Saint-Ouen, a suburb located to the north of Paris,
is a working-class area where football obviously plays
an important role. Red Star is the second largest club in Paris,
after Paris Saint-Germain. This is an incredible opportunity to
experiment with new ways of communicating about sport.