Possession
Category: Campaign , Social Media , Interactive , Installation , Design
Turn and the world is yours.
Turn and the world is yours.
Context.
Piaget, an iconic Swiss watch and jewellery brand, is relaunching its flagship collection in 2015: Possession. What is special about this historic range? Each Possession jewel turns on itself, in a unique circular ritual.
Idea.
We worked on an integrated multi-touchpoint campaign with the creative concept "Turn and the world is yours" as a guiding principle:
Impact.
This fully integrated campaign with Jessica Chastain and 10 international bloggers has generated more than 2 million views and over 5 million impressions on social networks.
Hero Content.
A short movie about inspiration.An artist seeking inspiration, a precious moment
between a mother and her daughter, or two friends
discovering New York and Paris. These are the heroines
of the film "Turn and the world is yours" which illustrates
this campaign.
A day with
Jessica
Chastain.
Photoshoot by James White.We worked in collaboration with James White
to produce the official shoot of the new
Possession collection, all in a delicate and
slightly tinted Piaget blue atmosphere.
An experience
website.
Turn & the world is yours.The campaign was translated into an interactive
experience where users could take control of the film
"Turn and the world is yours".
Possession
Box.
Possession around the world.We also deployed the in-store campaign around
the world with the creation of an interactive installation
called "The Possession Box". Upon entering the installation,
users could experience a 360° shooting and share their
experience on social networks.
