In a mediascape saturated with captivating content, NGOs such as Greenpeace are finding it increasingly difficult to get their message across to young audiences. How can we raise awareness among millennials about the over-consumption of meat and generate donations for the NGO?

We made a fake movie teaser, presented as the ultimate blockbuster, featuring the most popular bad guys in pop culture. Using mash-up codes, our trailer captured the interest of internet users and then delivered a message at the end that generated strong discussion on social networks.

— Views on social network: +5.8M.
— Earned media: +500k€.
— Reaction on social networks: +600k.