Greenpeace is a structure with a very wide field of activities (climate, nuclear, GMOs, ocean protection, etc.) and whose only source of funds comes from donations. How do we present a digital look back at Greenpeace's activity in 2013 in order to encourage individuals to make a donation and support Greenpeace continue its work?

Crowdfunding is one of the most effective ways to bring internet users together around a project and raise funds. Greenpeace launched Kill-starter.org, a fake crowdfunding platform on which individuals were invited to support projects that were destructive to the planet. A jarring way to mobilize the public on environmental emergencies and support the NGO's projects.

— 120k users without media.
— +2.5k tweets on launching day.
— Average session time is 3min.
— 30% conversion rate in donation.