Mumm launches Grand Cordon, its new exclusive bottle with sculpted glass contours. For this launch, Mumm wanted to communicate in a short and impactful format for social media.

We worked on a resolutely modern film, which uses the codes of video clips. The images are fast and jerky, and the film shows the story of the Grand Cordon, from its conception to its bottling.

We designed and created a 50-second film that could be cut into 8 sequences of 6 seconds to be used on social networks throughout the Christmas season, the brand's flagship sales period.