The Edge
Category: Installation
Diesel Parfums is dizzying
with Only The Brave High.
Diesel Parfums is dizzying
with Only The Brave High.
Issue.
For the release of its new perfume, Only The Brave High, Diesel Parfums wishes to introduce its millenial market to the world of this perfume and create a real emotional bond in different physical sales points. How can we make the Only The Brave High franchise visible in Europe's largest retail outlets?
Idea.
To create emotion and engage the target audience in line with the product's values, a virtual reality experience was developed for the general public in some of Europe's largest retail outlets (malls and airports). A true illustration of bravery (the main value of Only The Brave), the installation offers participants the opportunity to overcome their fears in a realistic sensorial universe.
Results.
— Sales (over 10 countries): +120%.
— Earned media generated: +200k€.
— A campaign praised by millennials.
— Media coverage: +200% engagement.
HTC &
Leap Motion.
The combination of touch and sight.For the development of The Edge installation,
we combined the latest virtual reality technologies
from HTC Vive and Leap Motion research.
The result is a breathtaking dive into the Manhattan sky,
where each user can control their movements
with real-time motion tracking.
L'ADN.
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