Deezer launches La Relève, an exclusive playlist where 12 artists from the new French rap scene offer exclusive tracks for the French streaming platform. How to build a global campaign around this new content?

"The future of rap is already on Deezer" or how to reinvest the territory of Deezer as a precursor and talent scout. Through a manifesto film, a targeted out-of-home campaign and a series of content for social networks, Deezer and 84 Paris offer a collective and nervous vision of the new French rap scene.