Blackpepper

Experience

Category: Interactive

Enter the dark world
of BlackPepper.

Awards:

Enter the dark world
of Blackpepper.

Context.

Comme des Garçons Parfums launches its new fragrance Blackpepper. How can we tell the story of the perfume and its composition in a playful and sensory way, andby giving users a real experience?

Idea.

We have developed a unique digital experience to discover the new bottle through 4 interactive boards, where users can discover the 4 secret ingredients that make up the new fragrance.

Impact.

— Visitors: +150k (20 countries).
— Average time on website: +4min.

Watch the user journey.